As the Global VP of Affiliate Marketing, Christie is responsible for growing Assembly’s affiliate program management business and has built a team of 40+ employees over the last 10 years across North American, EMEA, MENA and APAC. Blue Phoenix Media has been honored multiple times with the Inc 500/5000 list for fastest-growing companies.Amy is currently and has previously been a consultant and advisor to startups and established media companies, including WeTransfer, Pixis.ai, and Vurbl.Ĭhristie has over 18 years of Digital Marketing experience and has overseen the Affiliate Channel at Assembly for 12 years. ![]() ![]() Amy led the vision which engineered the building of a bevy of proprietary software products including a robust backend attribution software, CMS, CRM, and lead generation software which focused on the full funnel user journey through multi-touch attribution models which were an integral part of the long-term success of Blue Phoenix Media. Blue Phoenix Media, operated a performance-based affiliate network and 100 websites in popular lead generation and e-commerce verticals. She opened the business in October 2006 with an idea and $1000. Previous to working at ViacomCBS, Amy started her own business, Blue Phoenix Media in 2006 and sold it in 2019. Previously Amy worked at ViacomCBS as the Director of Performance Marketing running the commerce and audience acquisition business. Amy currently works at Kinesso an IPG Company as their SVP, Performance Marketplace & Publishers. But an aggressive discounting strategy has helped Hulu get there, and it still has not launched internationally.Amy Sheridan is a pioneer and leader in digital media with more than 23 years of experience driving rapid growth and monetisation in the tech, SaaS, and digital media space. Still, the service is growing fast, up around 40% year-over-year, recently hitting 28 million subscribers in the US (Netflix's US figure is still far ahead at 60 million). While positive critical reception can help a streaming service build buzz and boost sign-ups, there's not a direct correlation to a show's popularity. It remains to be seen if Hulu will be able to translate its originals' critical acclaim into subscriber growth. Of course, Netflix's output is at least three times that of Hulu on the original TV front, and more when you count co-productions.Īmazon, which is in the midst of rebuilding its strategy with a new studio head, has only released one true original TV series this year, "Hanna," which has a 64% critic score on Rotten Tomatoes. But if you look at just Netflix's own new scripted original TV series released in 2019 - excluding kids' shows, animated series, and foreign-language content - around a dozen have enough critic reviews (usually at least five) to qualify for a Rotten Tomatoes critic score, and those average 75%.Īnd for every "Sex Education" (91%) and "Russian Doll" (96%), Netflix has a disaster like Idris Elba's "Turn up Charlie" (50%) or "Huge in France" (50%). Netflix has a whole manner of shows it brands "originals," including co-productions and acquisitions. "It's been in our DNA to hire female showrunners since Craig and I first got here," said Springborn, who has been at the company for five years. Women made up only 27% of the key behind-the-scenes TV roles industrywide (creators, directors, writers, and so on) in 2018, according to the Center for the Study of Women in Television and Film. This success is the result of years of cultivating relationships with talented women, Beatrice Springborn, Hulu's VP of original content development, told Business Insider. They are part of an original TV slate from Hulu this year that has been unmatched by competitors Netflix and Amazon in consistency, with its new originals averaging a whopping 94% critic score on Rotten Tomatoes (the fourth released this year was "Ramy").Īt a time when women's representation in Hollywood, the fight for equal pay, and the Me Too movement are driving the conversation in the entertainment industry, the prominence of women in Hulu's original programming and the success of their work could help lower barriers to entry at other TV networks and studios. It often indicates a user profile.Īll three of these original series not only star women, but emerged from women's writing or reporting. ![]() Account icon An icon in the shape of a person's head and shoulders.
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